Go Viral!

Sponsored by:

Wood River Land Trust

Project Champion:

Patti Lousen

What are the appropriate grade levels:

K thorugh 12

Is there a limit to the number of participants:

1 class

Is there an opportunity for community service:


Is this a new or existing project:

New project

Estimated project cost:



Using Social Media to Inspire Support of the Land Trust

Imitation is the sincerest form of flattery. Based on the current ice bucket challenge that is sweeping the nation, we’d like for a class to create a similar experiment for our local community and region. Each student would then video themselves doing this “thing,” post it to their Facebook page, challenge three friends/mentors/adults to participate and to donate to the Land Trust.


Organizations have been wondering how to engage people through social media for years. The current ice bucket challenge is a social media phenomenon, bringing needed attention to an important cause and inspiring people to give money. We hope that one of our local classes can invent something similar that would bring attention to the important conservation work of Wood River Land Trust.

This project is a lesson in marketing. It teaches students how to brainstorm collaboratively, to set goals for a project and measure outcomes. Here are four things to think about as a class to help brainstorm for the Go Viral! Project:

  1. Perhaps think of a story that lends credence to the challenge;
  2. The activity should give participants a chance to feel like they are doing something good;
  3. The call to action should be easy and fun to do; and
  4. Before launching think about any downsides to the challenge.

Project Images

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